Global campaigns

The first example comes from the HPE Aruba Networking Unified Infrastructure Campaign following the brand refresh. This project was a true team effort. I developed the campaign “recipe” and worked closely with two production designers to create more than 130 campaign assets, generating 560+ social media engagements. These assets were designed for global use, translated into seven languages, and distributed to regional marketing teams worldwide.

Role
Art direction, project management, and quality control, ensuring brand consistency and high-quality execution across all deliverables

Team
Production Designers: Vanessa Forero and Andra Ghita

Cross-functional partners
Sr Campaign Manager, Product Solution Manager

Additional featured projects
HPE Hybrid Cloud GEO kits
HPE Aruba Networking Connect and Protect Campaign
HPE Aruba Networking Agile NaaS Campaign