HPE Aruba Networking
global events

HPE Discover is Hewlett Packard Enterprise's flagship global event held annually in Las Vegas, featuring innovations across the company's portfolio. As part of this event, Atmosphere showcases HPE Aruba Networking's latest products and solutions.

Following the main event, regional teams extend the experience through roadshows across multiple cities, bringing Aruba’s innovations to local markets and driving business engagement.

I collaborated closely with the global event and regional marketing teams to design environmental graphics for these activations. My role encompassed design management, brand strategy translation, and environmental design, ensuring visual consistency across all touchpoints. From large-scale signage to interactive demo zones, I focused on creating cohesive experiences that elevated brand presence and enhanced attendee engagement.

Production designer: Samuel Quintero