Scroll-stopping stories

Challenge
In a competitive B2B enterprise market, Nutanix needed social content to stand out in crowded feeds and encourage audiences to engage with key marketing assets, including customer success stories, blog content, and business research reports.

Creative strategy
To maximize visibility and engagement, I developed a social-first design approach based on platform behavior and content hierarchy:

Visual Contrast: Swapped low-performing, generic stock photography for a high-contrast visual system. By using light and white backgrounds, the social cards naturally popped and significantly improved the feed visibility on LinkedIn.

Information Architecture: Applied bold typography to highlight measurable business outcomes and key data points.

Pacing the Journey: Structured carousel content as visual narratives to encourage swiping, engagement, and click-through behavior.

AI integration
Utilized Google Gemini to refine marketing copy, optimize messaging clarity, and content organization while maintaining brand voice and content accuracy.

Cross-functional partners
Sr Social Media Manager, Sr Customer Marketing Manager and Sr Product Solution Manager